Comments on: Apple Acknowledges Its Enterprise Division http://blog.scotsnewsletter.com/2007/09/29/82/ Operating systems. Broadband. Issues. Reviews ... tech info you can use. Fri, 29 Aug 2008 20:01:57 +0000 http://wordpress.org/?v=2.6 By: Scot http://blog.scotsnewsletter.com/2007/09/29/82/#comment-25 Scot Thu, 04 Oct 2007 00:15:12 +0000 http://blog.scotsnewsletter.com/2007/09/29/82/#comment-25 I agree. When it comes to the media, Apple has always marched to its own drummer. At least, so long as Steve Jobs has been at the helm. It's hard to argue with his success at generating buzz and press. He is truly a master at it in the consumer marketplace. But it's a whole different game when it's B2B. I think Apple needs a business czar who is allowed to speak. From what I'm told by Apple insiders, Jobs is unlikely to let someone that high up in the company call any shots, nevermind talk to the press. Jobs has been instrumental in shaping the Mac and other key Apple products. The company was soulless and rudderless without him back in the 90s. But he's his own worst enemy -- and Apple's -- when it comes to some aspects of the business. I agree. When it comes to the media, Apple has always marched to its own drummer. At least, so long as Steve Jobs has been at the helm. It’s hard to argue with his success at generating buzz and press. He is truly a master at it in the consumer marketplace. But it’s a whole different game when it’s B2B. I think Apple needs a business czar who is allowed to speak.

From what I’m told by Apple insiders, Jobs is unlikely to let someone that high up in the company call any shots, nevermind talk to the press.

Jobs has been instrumental in shaping the Mac and other key Apple products. The company was soulless and rudderless without him back in the 90s. But he’s his own worst enemy — and Apple’s — when it comes to some aspects of the business.

]]> By: HumanJHawkins http://blog.scotsnewsletter.com/2007/09/29/82/#comment-13 HumanJHawkins Wed, 03 Oct 2007 15:41:55 +0000 http://blog.scotsnewsletter.com/2007/09/29/82/#comment-13 I am impressed with Apple, but also believe it doesn't speak well for a company when it doesn't trust a Senior Vice President to speak to the press. Someone in this position should know what info can be shared and what should not. And he should be able to spin what can be made public into something that sounds positive and optimistic about future prospects. In any event silence tends to create a negative feeling, and Apple should be grateful that you went the extra step to find out more. Unfortunately, most journalists wouldn't have. I am impressed with Apple, but also believe it doesn’t speak well for a company when it doesn’t trust a Senior Vice President to speak to the press. Someone in this position should know what info can be shared and what should not. And he should be able to spin what can be made public into something that sounds positive and optimistic about future prospects.

In any event silence tends to create a negative feeling, and Apple should be grateful that you went the extra step to find out more. Unfortunately, most journalists wouldn’t have.

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