Ten Things Good Newsletter Subscribers Should Not Do
Tuesday, July 10th, 2007It may help you to keep something uppermost in mind while reading this list: There are almost 50,000 subscribers to Scot’s Newsletter:
10. Don’t send an email to 400 people, including me, telling me that you’ve changed your email address. Please use the appropriate Change Your Email Address Wizard.
Never send email to more than 20 people, unless it’s in a corporate setting. I’d prefer not to have my email address among a long list of others.
9. Don’t expect me to click a link and enter stuff to approve the delivery of the newsletter because you’re using a permission-based anti-spam service. If you saw as many of these as I do, you’d know why the whole idea is a bad one. But the real point is: If you use this kind of service, you better whitelist the newsletter yourself because there’s no way I can click all these anti-spam links. Just imagine how many I get every single time I send the newsletter.
8. Don’t send me an email asking for me to unsubscribe you without trying to do so yourself. There are no operators standing by here. The newsletter is free, and I expect you to read the one-paragraph directions and please unsubscribe yourself.
Look, sometimes people have trouble and want help. I’m always willing to help in that case. But most people who send me this request never even look for or try the subscription center. It’s easy to use. Please try it.